Book Promotion V – Finding Balance
Today wraps up my mini-series on book promotion. We’ve talked about websites, social networking, giving away freebies and blogging. While all of these things can help your sales, it’s important to remember that not everything works for every author — or every book. It’s also important to find a blanance in your life between writing, promoting and your “non-writing” life. Spending too much time on book promotion can quickly lead to burnout.
I was fortunate enough to attend a workshop on book promotion at a regional RWA conference in New England last year. This workshop, put on by Anna DeStefano, Leah Hultenschmidt, Jessica Faust and Sally McKenzie, focused on print book promotion, but I think many of the comments could be applied to ebook promotion as well. Below I will summarize the three key points I took away from the workshop:
1) Choose your promotion wisely, considering your personality, budget, time constraints and mental health, you can’t do it all.
2) Know your target audience. Think outside the box and outside the romance industry.
3) Find out what your publisher is doing to promote your book. Don’t duplicate their efforts. See if you can co-ordinate your promotion.
All valid points, but I would like to add one more. Sometimes it’s necessary to take a step back, unplug, and refill the well. Alison Kent did his very thing with fantastic results. I’ve done this, too. I’ll tell you the first 24 hours are difficult, but not impossible. The rewards are well worth the effort. Let’s face it, there are some things that are just more important than book sales.
And lastly, make sure you leave time to write that next book. You can have the flashiest website, posess the most friends on facebook, have the most blog views, or hold the best contests, but it will all be wasted if you have nothing to promote.
So I’m asking all of you. How do you find promo zen? Have you ever “unplugged” from the internet in an effort to refresh or meet deadline? I want to know. Tell me about it!